Top AI-Powered Self-Service Innovations to Watch at MWC Barcelona 2019

Artificial Intelligence is at the heart of the next wave of mobile innovation

As the biggest mobile trade show of the year, MWC Barcelona 2019 is an event not to be missed. This year’s theme, “Intelligent Connectivity,” focuses on highly contextualized and personalized experiences, delivered when and where customers want them.

One of the keys to innovation in this area is self-service technologies that enable customers to quickly and conveniently resolve problems on their own, especially from their mobile devices. AI-driven innovations in mobile self-service allow companies to consistently deliver high-quality service at scale and to meet customers’ increasing demands for a positive mobile experience.

Kicking off on February 25, this year’s event is jam-packed with big name speakers and cutting-edge mobile innovations, and to help you identify the highlights, we’ve scouted the hottest AI-powered self-service events in the MWC schedule, as well as the most promising exhibitors offering highly innovative mobile self-service.

Mark your calendars with these “can’t miss” sessions and exhibitors and prepare to witness the future of mobile self-service technology.

MWC Barcelona 2019 Self-Service Sessions not to be missed


Digital Transformation: Reinventing your Customer Relationships

In a nutshell

Engaging your customers on a personal level is the key to long-term loyalty.

Go on…

From conversational commerce to crowdsourced design, eye-level interactions with customers are at the heart of the next wave of customer experience innovations.

Who’s there?

Susan Welsh de Grimaldo, MD of Strategy Analytics moderates a session featuring BMW’s Global Head of Digital Marketing, the MD of Google Spain & Portugal, Mastercard’s EVP Digital Solutions, the SVP of Communications & Media at Salesforce, Telefónica’s Director of Internet & Social Media and the Head of Technology at Visible.

What’s on the agenda?

  • Delivering maximum value from mobile micro-sessions through fast, personalized journeys
  • Powering next-gen payments with advanced fraud and risk management, behavioral biometrics and digital tokens
  • Reimagining emotional engagement through simplified mobile interactions that empower customers to take charge

When and where?

Monday, February 25
11:00 – 12:10
Hall 4 – Auditorium 3

AI and the Operator Automation Opportunity for CX

In a nutshell

AI is a no-brainer for increasing productivity and improving CX.

Go on…

Fully automated CX is just around the corner and the companies that embrace the possibilities of machine learning will clinch the ultimate win-win.

Who’s there?

Courtney Munroe, Group VP at Worldwide Telecommunications Research moderates a session featuring the President of Global Operations & Services at AT&T, Elisa’s VP of Telco Efficiency Business, the Executive Director of KDDI Research, Synchronoss’ CMO and Telefónica’s Global Digital Product Director (Aura).

What’s on the agenda?

  • Harnessing machine learning to automate processes and enhance CX
  • How the rise of the machines will unfold
  • Why predictive service is at the core of unlocking value

When and where?

Wednesday, February 27
13:30 – 14:30
Hall 4 – Auditorium 5

What is the Role of the Telco in the IoT Value Chain?

In a nutshell

Mobile operators are set to reap the regards of the smart new world.

Go on…

We all want to control our own worlds from our phones. Are mobile operators ready to deliver?

Who’s there?

Paul Lee, Partner at Deloitte moderates a session featuring China Telecom’s CTO, IBM’s Head of Channel & Ecosystem Watson IoT, Loon’s CEO, Qualcomm’s VP Product Management and the VP Product, Marketing & Strategy at SES Networks.

What’s on the agenda?

  • The need for reliable network coverage to power turnkey automated platforms
  • The vital importance of device management
  • Potential threats – emerging security requirements

When and where?

Thursday, February 28
12:30 – 13:30
Hall 4 – Auditorium 4

Innovative AI-Driven Self-Service Exhibitors Not to be Missed


Infinity Mobile: Virtual Personal Shoppers

We all enjoy that personal touch when we’re on a shopping spree. A talented sales assistant instinctively knows when and how to offer advice to a customer, enhancing the retail experience and creating true brand loyalty. That where Infinity Mobile comes in.

The company says it’s all about “conversational convenience” throughout the customer journey, using chatbots and voicebots to guide consumers from online shop window to instant checkout and expedited delivery.

Built on its AI-powered platform Shopitag, clients can open pop-up online stores quickly and easily based on precise customer segments and retarget shoppers for maximum turnover.

Infinity Mobile boasts an impressive client roster, including Miller Beer, Givenchy and Unilever Africa, and we’re looking forward to seeing their offering at MCW Barcelona 2019 and find out how they plan on using intelligent virtual assistants to reinvent online shopping.

Hall 7 Stand 7G71

Atomian: Control+F for Clever Kids

How much time do employees spend searching for information every day? Whether it’s a line item within a specific order, an email in a crowded inbox or key data in a legal document, Atomian can help. The company has developed cognitive software products for reading and extracting key data from documents, effectively optimizing many company processes.

Its stated aim is to provide organizations with a digital brain, a cognitive database that allows company data to be used through natural language, and to automate business processes and decisions.

Atomian’s solutions address the different needs of Business Analytics, Healthcare, Legaltech and other sectors, and the company claims that its software can be adapted to any industry. With the rapidly increasing reliance on data, Atomian’s stand is on our MWC Barcelona 2019 must-see list as we investigate how cognitive software will help solve the data overload challenge while achieving efficiencies in corporate processes.

Hall 4YFN Montjuic Hall M8 Stand R4.16

TechSee: Seeing things from your customer’s point of view

TechSee Augmented Vision, a leader in visual customer engagement, enables consumers to receive visual and interactive guidance though their smartphones with EVE, the world’s first self-service visual tech assistant powered by AI and AR. Currently in beta, it’s set to be a real highlight of MWC Barcelona 2019.

Its cognitive visual platform applies computer vision AI which learns from every interaction, automating customer service over time. End users receive visual guidance through their mobile screens in either assisted service or self-service modes, across every touchpoint, including unboxing, operational guidance, troubleshooting and billing.

TechSee delivers proven ROI from dozens of implementations for leading service providers and consumer electronics firms including Vodafone, Orange, Liberty Global and Samsung, with consistent KPI improvements such as increasing NPS and FCR, reduced technician dispatches and fewer product returns.

Hall 5 Stand 5E61

Sensory: Speaking your language

With Technavio forecasting that the global speech recognition for consumer electronics market will grow at a CAGR of over 28% from 2017-2021, Sensory is at the forefront of a true revolution. The company focuses on improving the user experience through embedded machine learning technologies such as voice, vision, and natural language processing. It specializes in speech recognition in consumer electronics, biometric authentication, sensor/speech combinations, wake up word technology, speech recognition on DSPs, client/cloud use of speech technologies and more.

Sensory’s technologies are licensed by the world’s largest AI companies, such as Google, Amazon, Samsung, Huawei and Motorola and have helped ship several billion units. We look forward to seeing additional Sensory applications for consumer use at MWC Barcelona 2019

Hall Upper Walkway Stand 2UP.34


MWC Barcelona 2019 promises to be the best yet, with over 2,400 companies and an expected 107,000 attendees at the industry’s premier annual event, bringing together the international technology community. Hear from leading visionaries, learn from industry experts and network with your peers to share, promote, and advance intelligent connectivity, with special focus on how different self-service applications and innovations are shaping the future of business.

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