Is Managing Your IoT Contact Center Affecting Your Technician Dispatch Rate Too? A Case Study
For the last year we’ve been working with large enterprises to improve their IoT contact center. The demand for customer support is expected to significantly increase due to the technical complications of IoT.
During this time, we’ve identified two main effects the IoT is having on support centers:
- A rise in the sheer number of devices that demand efficient and advanced tech support. According to Business Insider, there were 8 billion IoT devices in use in 2019 and that number is projected to increase to 41 billion by 2027.
- The technological support ecosystems in the U.S. and E.U. are becoming more complicated due to multiple devices communicating. This makes it a challenge to identify the source of problems, as well as creates more complex processes to explain in order to fix a tech problem.
This puts a lot of pressure on IoT customer service operations, which directly results in an increased technician dispatch rate and a drop in first call resolution rates. In turn, this raises the cost of providing support and lowers customer satisfaction.
These issues have been a common occurrence amongst many of our newer clients, which have not yet implemented our support technology. A great case study of this is a U.S. telecommunications provider that we started working with not too long ago.
IoT contact center case study
This company was in the process of expanding into new verticals–smart home as well as wearable devices.They had a solid footing in the telecommunications industry, with a particularly strong reputation when compared to its competition because they were known for innovation and investing in their own customer support.
A few months after a series of new product launches, their support operation was, as they put it, “under attack.”
The additional new devices in need of support, in conjunction with the complexity of the new consumer’s home setup (more connected devices), placed significantly more pressure on the shoulders of their customer support than they had anticipated.
Month after month, the company’s technician dispatch rate grew. The organization was unprepared and unable to address the large volume of customer support requests, which resulted in longer response times, while creating customer frustration.
This is when they decided to look for a solution to reduce technician dispatches that had become too expensive to sustain. They had to find a way to solve more of the problems related to their new hardware remotely and efficiently. At that point they were introduced to the “TechSee Solution.”
Visual IoT customer service
Traditionally, telecommunication companies have relied on the use of auditory communication channels when providing technical support. Auditory communication is effective in some cases. But when it comes to technical support, which requires customer support agents to explain technical matters, the limitations of auditory communication creates a huge information gap between the agent and the customer. This results in the agent struggling to comprehend exactly what’s taking place in the customer’s environment.
The information gap is then increased when the customer is guided by the agent to perform mechanical tasks that are foreign to him. However, the major cause of this gap is not the difficulty of the mechanical task. The major cause is that the agent has to guide the customer without a visual reference and has to tell the customer what to do instead of showing them.
For years, call centers had no real way to successfully deal with this gap. However, using the accessibility of smartphones, live video broadcast, as well as the latest innovations in augmented reality and advanced AI, TechSee developed a solution that transforms the customer support experience and changes how IoT contact centers interact with consumers.
The idea behind it is simple. A picture is worth a thousand words. Visual communication is extremely intuitive because “showing” is significantly more effective than “telling.”
This was the problem for the Telecommunications company. In their call center, most of the frustration that took place during interactions between agents and customers was caused by confusion and miscommunication. Visual support removes the need for the agent to interpret what the customer is describing and vice versa and thus eliminates the frustration.
Reforming the IoT contact center
Following a short proof of concept, the TechSee solution was introduced to the majority of the company’s customer support operation, and implemented immediately.
With TechSee’s experience in implementing a disruptive new technology into IoT contact centers, the company was able to install the technology quickly and efficiently.
The company was focussed on their goal and thus able to quickly address any internal concerns and conflicts. Agents were properly trained and the performance incentives were reviewed and adjusted to allow the support teams to achieve the results desired by the company:
- Lower technician dispatch rate
- Higher first call resolution rate
Case study results
Within 30 days, the company saw a dramatic shift in the support experience it was providing to its customers, as well as results that were beyond their expectations.
By using live video streaming and Augmented Reality remote assistance tools, the company’s call center agents were able to see the customer’s environment in real time, and were then able to quickly and accurately identify the source of each problem a customer had. Guidance became faster and intuitive, which led to a much higher first call resolution.
The targets the company had set for the implementation of Augmented Visual Support were reached within the first two months of implementation. Technician dispatch rate dropped by 22%, false dispatches were almost eliminated, and technician costs were once again under control.
The clear visual communication in the IoT contact center reintroduced confidence back into the relationship between customers and agents, eliminated both customer and agent frustrations, and created a positive experience that translated into a dramatic improvement in customer satisfaction.
Successfully upgrading IoT contact center
With the age of IoT, new customer support challenges have been created.
Customer support needs to scale and adjust to the growing demand while being able to address more complex scenarios. The ability to make these adjustments will determine the long term success of any new IoT initiative.
Addressing and dealing with those challenges will require all of our resourcefulness and ingenuity. Finding innovative solutions that are both practical, simple to implement, and scalable are the keys to empowering customer service agents to win the ongoing battle of keeping our “connected world” up and running.